Any Bus or Metrolink RR near any Campus should have these sample designations:

IE

"Bruin Line
Trojan Line
HS Team X Line
PCC Line"
etc
for the Biggest school in area that route serves IE
USC, Loyla, etc colleges, HS JHS, Univ.

For all CA cities alone aside LA.

For PR, local pride, etc.

The Trojan Line can be Within or Near USC campus, inside all or in some sections, bottom line Bus etc stop near USC campus.
That earns that line the Trojan Line name.
with USC logo or Tommy Trojan image on bus lines.

Riders woukld tell strangers take Trojan Line to Gold Line to China Town say.

Said colleges with Arch studies can build Bus stops or Bus Depot for Bus use on, near campus.

Involve whole campus in Project alone from
Eng, Marketing, Art, Social Sci, Poli Sci.

Be a huge boon for the campuses along route.